The paper studies the distinctive features of an electronic women’s magazine, its informative and formal peculiarities. Due to the shift of the audience towards the media industry, the format of publication is focused on the concept of the addressee. The appearance of magazines focusing on purely female topics is considered as a noticeable phenomenon of modern Russian periodical press, although the concept of a “women’s magazine” is still quite debatable. The opinions of researchers differ in the coverage of typological aspects of magazine periodicals for women. Nevertheless, when there are different approaches to the typology of women’s magazines, many researchers distinguish a range of elitist publications, also called prestigious, glossy, pathetic, fashionable, glamorous publications for well-to-do women (Vogue), fashion magazines (Cosmopolitan, Glamour), etc. The women’s glossy press functions according to three well-developed mechanisms: seduction, entertainment and manipulation; it is represented mainly by “templates”, “clones” of foreign women’s publications working according to strictly specified writing methods and having a set of universal topics. The analyzed material showed that many materials in these magazines are based on translated articles based on foreign realities and only to a certain extent adapted to Russian life. These magazines are a translated version of a foreign original, or have a number of materials on Russian topics, or represent new Russian-language publications with a foreign name. Electronic women’s magazines are characterized by an impressive volume of creolized texts, high quality of technical performance, rich illustrative material and a large percentage of advertising.
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29 November 2021
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Cultural development, technological development, socio-political transformations, globalization
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Khalgaeva, D. D., Mandzhieva, S. V., Mandzhieva, S. I., Kalykova, E. A., & Sarangaeva, Z. N. (2021). Informative And Formal Features Of The Electronic Women’s Magazine. In D. K. Bataev, S. A. Gapurov, A. D. Osmaev, V. K. Akaev, L. M. Idigova, M. R. Ovhadov, A. R. Salgiriev, & M. M. Betilmerzaeva (Eds.), Social and Cultural Transformations in The Context of Modern Globalism, vol 117. European Proceedings of Social and Behavioural Sciences (pp. 2189-2195). European Publisher. https://doi.org/10.15405/epsbs.2021.11.289