Investment Preferences Of A Private Investor In Digitalization Of The Financial Market


One of the key trends in the development of the modern securities market is activity of private investors, whose financial resources are the most important factor determining the trends of its modern development. Based on the identified non-systemic risks inherent in the financial market and having a direct impact on private investors, the article assesses the degree of changes in the confidence of private investors in securities transactions through a comparative analysis of the banking services market and the primary securities market in the context of increasing the manufacturability of services provided. By identifying the correlation between the activity and property income of private investors in the Chechen Republic, it was established that property income is mainly formed through the banking services market using digital channels and individual investment accounts. In the context of reorientation of private investors from investments in government and other securities to investments in equity securities carried out through brokerage accounts, investment income using digital investment channels continues to be formed through operations in the banking services market. This means that there is no pronounced influence of the decreasing riskiness of financial transactions caused by the use of digital technologies on the activity of private investors in the regional securities market. In generating income for a private investor, preference is given to the banking services market using individual investment accounts. Nevertheless, the growth of investments in equity securities and, accordingly, income from them indicates the emerging trend of increasing confidence in the market of shares.

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29 November 2021

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European Publisher



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1st Edition




Cultural development, technological development, socio-political transformations, globalization

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Demilkhanova, B. A. (2021). Investment Preferences Of A Private Investor In Digitalization Of The Financial Market. In D. K. Bataev, S. A. Gapurov, A. D. Osmaev, V. K. Akaev, L. M. Idigova, M. R. Ovhadov, A. R. Salgiriev, & M. M. Betilmerzaeva (Eds.), Social and Cultural Transformations in The Context of Modern Globalism, vol 117. European Proceedings of Social and Behavioural Sciences (pp. 1930-1935). European Publisher.