Significance Of Digital Technologies In Developing The Tourism Industry

Abstract

In this study, the authors focus on the use of digital technologies in tourism and assess the ways to promote the tourism business using cloud technology and social media. They also highlighted the role of mobile telephony in providing tourism services. The paper found that social media play an active role in developing the tourism business of the digital age. Most people blog about travel, which allows them to share information about their travels and show life in different parts of the country from an unexplored perspective. Therefore, travel companies need to pay due attention to the design of their social media account. There is already evidence that internet users trust user-generated content more than television commercials. Active development of mobile communications is another tool for the digitalization of the travel business. Most travellers keep blogs where they share their travel experiences with readers in real time. On the other hand, travellers prefer to plan their own itineraries by looking up the necessary information on the internet, which leads to a lack of interest in travel agents. This may result in the need for travel agents becoming obsolete over time. On the other hand, the active development of mobile communications allows travel companies to collect customer information, build a profile of the target audience and offer tour packages based on price preferences. In the tourism industry, stable Internet connectivity and the availability of digital technology enabling online evaluation of the advantages and disadvantages of travelling to certain countries is an essential tool that characterizes the tourism industry. As practice shows, digital technologies have a substantial place in developing many sectors of the economy, but in tourism, digital technologies play a crucial role.

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This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

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Doi

10.15405/epsbs.2021.11.248

Online ISSN

2357-1330