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Internet Content As A Driver Of Consumer Behavior In Tourism

Table 4: Results of the regression analysis

β R Adjusted R2 р
Material development level 0.279 0.731 0.533 0.000
Interaction 0.211 0.709 0.518 0.000
Efficient solution 0.263 0.719 0.528 0.004
Comfort 0.132 0.711 0.501 0.011
Involvement 0.094 0.703 0.475 0.000
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