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Internet Content As A Driver Of Consumer Behavior In Tourism

Table 2: Demographic characteristics of respondents

Demographic characteristics N %
Number of tourist trips per year
1 121 45
2–3 98 37
More than 3 41 15
0 7 3
Destination information source
Recommendations from friends and family 40 15
Internet 171 64
Tourist companies 45 17
Printed promotional materials 11 4
Frequency of use of online content on the destination
Once a day 150 56
Once a week 61 23
Once a month 32 12
Several times a year 16 6
Never use 8 3
Online content topics of interest
Experience of travelers 77 29
Prices 45 17
Maps 32 12
Interesting places 27 10
Accomodation 48 18
Transport 38 14
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