Modern Russian Political Media Communication: Cliché In The Cognitive And Discursive Aspects

Abstract

The article examines the features of modern Russian political media communication in the cognitive and discursive aspects. Such concepts as "cliché", "language stamp" and "stamp of consciousness" are revealed. The essence of cliched thinking, linguistic consciousness and individual speech behaviour in modern Russian political media communication are described. The purpose of the study is to establish the specificity of cliche realization in the modern political media discourse in the cognitive and discursive aspects. The functional potential of the cliché is determined. The following main functions of cliches in the modern political media discourse are distinguished: 1) social, 2) mobilization, 3) propaganda, 4) identification, 5) psychological functions. It was established that the functional potential of the cliché has a strong effect in political media communication. The main methods of research are the descriptive-comparative method, the cognitive and discourse analyses, the method of defining, lexical and semantical, stylistic and emotive analyses. For modern communicative political media studies, the question of how information is created, stored, and used and effectively affects the addressee in mass media discourse in various linguistic cultures is recognized as relevant.

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Publisher

European Publisher

First Online

01.09.2021

Doi

10.15405/epsbs.2021.09.61

Online ISSN

2357-1330