Сreolized Text As A Phenomenon Of Linguistic Culture
The conclusions and generalizations based on the results of data analysis of the conducted experiments are presented in the article. The experimental study was carried out within the framework of the project under the RFBR grant and assumed the detection of patterns of perception of creolized texts depending on the parameters of their components. Creolized texts composed of verbal texts of different subjects and images with different visual parameters were used as experimental material. The main research method was the semantic differential method. The test subjects evaluated the texts on 34 scales, the results were then processed, and factor structures consisting of scales were constructed. Comparison of estimates of verbal texts, images, and creolized texts constructed from these constituents allowed us to introduce a new parameter, the degree of creolization of the text, which is called the creolization coefficient. Two principles underlying the perception of certain aspects of the creolized text are found. This is the principle of compositionality with shift and the principle of escalation. Under the action of the principle of compositionality, evaluation of a creolized text is located between the evaluations of verbal text and image evaluations. The effect of the escalation principle is that the evaluations of the creolized text go (in negative or positive directions) beyond the evaluations of both the verbal text and the image. It is possible to identify some parameters of the verbal text and image that determine the principle by which the creolized text will be evaluated.
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