The Problem Of Text Cohision In Computer-Mediated Communication
The entire set of message chains that form the blog text is presented in the form of certain rhetorical relationships, in which each message is an agreement / disagreement with the interlocutor’s opinion, an affirmative statement or a denial. In the blog text rhetorical structure, the microtheme being discussed is represented in terms of combinations of affirmation and negation in stimulating and reacting messages (for example, negation – affirmation; negation – negation – negation, etc.). Such combinations embody the nature of the relationship of agreement and disagreement of the interlocutors with each other’s opinions. In order to detail the pragmatic and cross-cultural specifics of rhetorical cause-and-effect relationships between different components of the blog text, we analyze individual statements as the basic units of the blog text. These statements are segmented into separate syntactic syntagmas, which are characterized by some propositional content. The blogger and respondent’s dialogical moves often form a complete statement, the coherence of which is provided by one or another subordinate conjunction, introductory word or adverb. Rhetorical cause-and-effect relationships ensure the coherence of the blog text by: 1) modus-dictum and modus-modus coordination of the components of the corresponding syntactic construction; 2) structural and semantic coherence of the text generated jointly by the blogger and respondents; 3) programming the topic of computer-mediated communication, which is based on detailing the facts covered in the blog text and discussed by the interlocutors; 4) expanding the basic frame of communication, which was set in the incentive message, due to private slots that enter additional information.
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