| Internal strengths (S): |
Internal weaknesses (W): |
| Clearly demonstrated competence |
Loss of some aspects of competence |
| Good understanding of service consumers |
Unavailability of the finances needed to change the strategy |
| The use of economies of scope of services, cost advantage |
Below-average market art |
|
The lack of analysis of information about consumers |
|
Lack of a clearly defined strategy, inconsistency in its implementation |
|
Outdated management structure |
| External features (O): |
External threats (T): |
| The ability to serve additional groups of consumers |
Weakening of market growth, unfavorable demographic changes in the introduction of new market segments |
| Expanding the range of service options |
An unfavorable shift in foreign currency |
| The weakening of the restrictive legislation |
Fierce competition |
| The weakening of the instability of the business |
The increasing requirements of the customers |
