Analysing Gender Specificities Of The Event Marketing Consumers
Table 1: Relation between colour associations and gender
| Corporate identity of the organizing company | Venue for the event | My personal feelings at the time of the event | |||
| Gender | Male | Frequency | 6 | 5 | 11 |
| % of the total number | 14.3% | 11.9% | 26.2% | ||
| Female | Frequency | 14 | 18 | 11 | |
| % of the total number | 33.3% | 42.9% | 26.2% | ||
| In total | Frequency | 20 | 23 | 22 | |
| % of the total number | 47.6% | 54.8% | 52.4% | ||