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Analysing Gender Specificities Of The Event Marketing Consumers

Table 1: Relation between colour associations and gender

Corporate identity of the organizing company Venue for the event My personal feelings at the time of the event
Gender Male Frequency 6 5 11
% of the total number 14.3% 11.9% 26.2%
Female Frequency 14 18 11
% of the total number 33.3% 42.9% 26.2%
In total Frequency 20 23 22
% of the total number 47.6% 54.8% 52.4%
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