Analysis Of Methods Of Promoting Qualification Upgrading Courses
High-quality education is characterized both by knowledge necessary in the main activity of a specialist and by various auxiliary skills. Knowledge of a foreign language is a necessary educational component for any specialist. A foreign language has become one of the most important disciplines in non-linguistic universities. Students have changed their attitude towards its study and there appeared additional training programs in foreign languages. The paper presents the analysis of the training methods and effectiveness of the promotion of training programs in foreign languages in the professional sphere. Methods of information thematic search, collection, classification and comparative analysis of statistical data have been applied. The websites of German and Russian universities have been researched and analyzed in terms of offering students additional language qualifications in parallel with studies in their specialty. It is shown that at present the information content of the sites of language programs of Russian universities is inferior to German ones in the variety of services offered and the breadth and availability of the information provided. More than 150 course participants were surveyed in order to identify the reasons and motivation for learning a foreign language. Personal data were collected, grouped and statistically processed. The main factors of attractiveness of such language courses for students were identified and proposals were formulated to improve the promotion of language programs. It has been determined that students and specialists in technical fields represent the overwhelming majority among students of language courses. Effective tools for promoting language courses are proposed.
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