| Component |
Description |
| Determining the goals of the organization |
Establishing the meaning and necessity of the company's existence, its place and role in the food industry |
| Formulation of goals and objectives |
Specifying specific formulations and quantitative characteristics by which it will be possible to judge the degree of their achievement |
| Analysis of the external environment |
Study of two components: macro-and microenvironments |
| Assessment of the internal environment |
Identification of internal opportunities that the company can use in competition |
| Creating of strategic alternatives |
Deciding on ways to achieve the set goals and implement the mission |
| Strategy implementation |
The beginning of the implementation of the adopted strategy |
| Control of the strategy (estimation) |
Ensuring the relations hip between the objectives of the strategic plan and its implementation |
