| Description |
Analog (traditional) corporate culture of the enterprise |
Digital corporate culture of the enterprise |
| Customers and demand |
Pushing products into the market, strongly focused on sales / supply |
Targeting consumer demand in product offering |
| Organization |
Strong hierarchy and slow decision making.Orientation to the process and the execution of the task, the duties of the employees are strictly predetermined (“do your tasks”). Implementation, maintenance of the status quo and acceptance of barriers. |
Horizontal hierarchy and speed of decision making. Results and product orientation, employees are empowered (“find a way to achieve the goal”).Driving innovation, improvement and striving to overcome barriers. |
| Method of operation |
Deep understanding of analog clients and conclusions learned from past experience.Experience and stability are taken into account.Homogeneous teams and work in departments. Working within objectives and barriers.Career advancement along predefined trajectories. |
Deep understanding of digital clients and emerging trends.Potential, vision, curiosity, motivation, flexibility and adaptability are taken into account.Mixed teams and working in integrated communities.Close cooperation. Fast, unpredictable career development. |
