Innovation Management Based On Communication In The Digital Environment
The purpose of the article is to determine the features of innovation management in the digital economy based on a digital platform and communications between innovation participants. The necessity of a digital platform that ensures the process of reproduction of knowledge is theoretically substantiated. The problems of knowledge formation in the digital environment are highlighted, aggravated by the unevenness of the effectiveness of innovation. The model of communication of the participants of the innovation process is presented. New features of the communication model of interaction between innovation participants in the digital environment, the possibility of creating a single digital environment for the interaction of innovation participants, connecting to a single source of information and coordination mechanisms, as well as the digital transformation associated with this process, direct communication between the authorities and citizens have been identified. The growth in the quantity, quality and variety of relationships between organizations, citizens and socio-economic systems is taken into account, the changing dynamics of the number of transactions and the volume of data circulating leads to difficulties in synchronizing the participants in the management process. The changes in the communication model in the management of innovative activities of the territory on the basis of a digital platform are highlighted. The methodological basis of the research includes research by Russian and foreign scientists.
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