| Characteristic |
Impact on the overall economy |
| Economic activity focuses on the platforms of the digital economy |
Interaction between economic entities is facilitated, expenses are reduced (primarily transaction), additional functionality is provided for both suppliers and consumers, their cooperation is improved, which reduces the time of the cycle of developing new products and bringing them to the market, contributes to the creation and dissemination of innovative products and solutions |
| Personalized service models are generated |
Targeted Internet marketing, 3D printing and other digital technologies make it possible to personalize the production and sale of goods and services, taking into account the requirements and needs of each particular client, which, in the end, contributes to resource savings (through the coordination of the structure and volume of supply and demand) and the growth of the quality and standard of living of the population |
| Direct interaction between manufacturers and consumers |
Prerequisites are created for reducing the chains of intermediaries between the producer and the end user, building effective production and consumer cooperation |
| There is a proliferation of the "shared economy" |
Comprehensive digitalization and acceleration of communications create the prerequisites for the erosion of traditional property relations, the development of legal practices using the theoretical institutional concept of "property rights." The phenomenon of joint ownership of goods (especially technically complex and expensive, for example, cars) is developing, which can radically reduce the expenses of end-users |
| The role of the contribution to the economic activities of its individual participants is growing |
The development of small and medium-sized businesses, as more flexible and mobile, plays a significant role in business processes; accelerated promotion of innovative startups; the sector of the "economy of physical persons" is expanding and there is a tendency to increase the "automation" of the structure of the economy |
