The Structure Of Interaction Network Effects Between Digital Platforms’ Users In Industry


The priority of industrial innovations and high technologies introduction is caused by the significance of new competitive products development, and the influence it has on the world economy. A competitive and sustainable industry can play a critical role in boosting economic growth. The aim of the study is to explore new opportunities for industrial cooperation in the context of digitalization to improve the performance efficiency in industry. Target, integrative and organizational approaches to building industrial cooperation have provided methodological background for modeling network activities in industry. The network of collaborative activities organization is considered as the most relevant, favorable and effective form of achieving goals in the industrial development. Networking assumes relationship between participants based on mutual interest, collaborative decision-making and ensures performance efficiency in achieving innovative goals. A platform-based network model of interaction has been proposed to optimize the production processes management, efficient distribution and use of resources of cooperating partners in the production of competitive industrial products. Digital platforms in such a model are used as the basis for the creation of a customized and specialized system of digital interaction between independent participants, united in a single information environment, leading to cost savings due to the use of digital technologies and changes in the division of labor. Ensuring the network effects of cooperation is carried out in terms of social, environmental and economic components. Management of complex business relationships and interaction processes in the implementation of network platforms is becoming more relevant and ensures efficiency in high-tech industries.

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