Methodology For Assessing And Forecasting The Market Potential Of Egg Poultry Farming
Eggs from poultry are included in the food consumer basket, which actualizes the research issues of this market segment, reaching its predicted values. The share of Russia in the volume of world production fluctuates within 3%. Food eggs are imported mainly by Belarus. Export interventions of eggs and products of their processing expand the geography of foreign trade transactions, but remain niche so far. The study of egg self-sufficiency per capita in the context of regions showed the possibility of increasing its volume by levelling regional levels. Similarly, niche segments of this target market were identified based on an increase in the consumption of eggs and products of its processing, an increase in the share of eggs obtained from other types of poultry, as well as an increase in the volume of functional, organic products, and exports. The implementation of these reserves provides for the availability of mathematical tools for assessing market potential. Proceeding from this message, the article considers the term of the potential of the market, gives a classification of the main approaches to its definition, proposes a model of the structural components of the market potential of egg poultry farming and a methodology for assessing the perpectives of poultry products, reaching the predicted values.
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