The Investment Component Of Territorial Marketing In The Sustainable Development


The authors study the evolution of conceptual foundations of territorial development, starting from the pre-market period up to the current situation at the present stage of economic management. As part of the ideological and conceptual research idea, the authors substantiate the role and importance of territorial marketing in regional development in the context of its overlap with the well-established central-peripheral model, which largely justifies the priorities of megalopolis growth and scaling their experience to the emerging urban agglomerations. The article provides the basis for understanding the main metrics for assessing socio-economic development of regions in the framework of marketing planning of their positive evolution. The article substantiates the approach, according to which it seems to be a priority to assess the indices of human capital, innovation development and investment attractiveness and emphasize that the investment component of territory marketing, based on image strategies and the promoted brand of the region, is crucial for the needs of territorial development. The most significant area of investment for the region appears to be personal and infrastructural, connected to the projects which provide possibilities for increasing the region's capacity within the framework of marketing priorities. The ideological significance of sustainable development marketing in the planning of projects involving internal and external investors is substantiated. The authors determine the importance of social, ecological and economic effects for the territory and its local community as an important criterion of activating the investment component in the marketing planning of territorial development and building relations with potential investors.

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