| Consumer requirements group |
Individual consumer requirements(“consumer voice”) |
Weighing coefficient |
Grounds for weighing coefficient establishing |
| Functional intended use |
Classification (product type) - chops |
2.9 |
29% of respondents prefer to buy chops, Квес is obtained by means of dividing this value into 10 |
| The opportunity of selecting the package mass (weighing a cooled minced meat-containing semi-product in presence of the consumer) |
0.2 |
Only 1.8% of respondents buy products because of the pleasant package;Квес is obtained by means of dividing this value into 10 |
| A small shelf life for maximum freshness (cooled products) |
1.0 |
Expert evaluation |
| Organoleptic |
high flavor characteristics (including odor) |
4.0 |
GOST 9959-2015, cl. 8.13, 9.4, annex Д. |
| soft consistency |
2.0 |
| pleasant color |
3.0 |
| conventional appearance and form |
1.0 |
| ingredient content |
presence of high quality beef and pork in the composition |
2.3 |
23% of respondents think that the composition is the most important motivation for purchase; Квес is obtained by means of dividing this value into 10 |
| presence of natural spices |
0.5 |
Expert evaluation |
| presence of functional food ingredients (lactulose) |
0.4 |
Only 3.8% of the population specified dietary fibers and prebiotics as the most known biologically active substances;Квес is obtained by means of dividing this value into 10 |
| presence of functional food ingredients (Manchu nut kernel) |
3.9 |
38.5% of respondents pointed out that would buy chops with Manchu nut; Квес is obtained by means of dividing this value into 10 |
| Nutrition and energy value |
high protein content |
2.0 |
Expert evaluation |
| lowered fat content |
1.8 |
|
| lowered energy value |
2.3 |
|
| Aesthetic |
package appearance (expensive colorful package) |
1.0 |
Expert evaluation |
| Economic |
the price does not matter (to a reasonable extent) |
7.7 |
23% of respondents think the price is the most important factor when purchasing products; the rest 77% think the price is not important;Квес is obtained by means of dividing this value into 10 |
