Message Strategies To Increase Facebook Engagement
Table 1: List of technique in message strategy
| No | Message strategy | Techniques in message strategy | % Presence | % Absence |
| 1 | Posting Format | Vid with text | 52.5 (21) | 47.5 (19) |
| 2 | Photo with text | 30 (12) | 70 (28) | |
| 3 | Shared photo with text | 15 (6) | 85 (34) | |
| 4 | Photo only | 5 (2) | 95 (38) | |
| 5 | Posting strategies | Appeal post | 82.5 (33) | 17.5 (7) |
| 6 | Quote with text | 80 (32) | 20 (8) | |
| 7 | Indirect links | 57.5 (23) | 42.5 (17) | |
| 8 | Hack with text | 47.5 (19) | 52.5 (21) | |
| 9 | Emotional with text | 25 (10) | 75 (30) | |
| 10 | Statistic with video | 22.5 (9) | 77.5 (31) | |
| 11 | Emotional video | 17.5 (7) | 82.5 (33) | |
| 12 | Funny video | 17.5 (7) | 82.5 (33) | |
| 13 | Hack infographic | 12.5 (5) | 87.5 (35) | |
| 14 | Funny word | 10 (4) | 90 (36) | |
| 15 | Quote picture | 10 (4) | 90 (4) | |
| 16 | Statistic infographic | 10 (4) | 90 (36) | |
| 17 | Hack video | 5 (2) | 95 (38) | |
| 18 | Direct links | 5 (2) | 95 (38) | |
| 19 | Tone of post | Serious tone | 77.5 (31) | 22.5 (9) |
| 20 | Positive tone | 17.5 (7) | 82.5(33) | |
| 21 | Prompting engagement (user reaction) | Prompting question and answer | 50 (20) | 50 (20) |