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Factors Affecting A Youtubers’ Fame Among Students

Table 5: Summary of hypotheses testing (H5, H5a, H5b, H5c, H5d)

Hypotheses Beta (β) p value Findings
H5 Cultural identity YouTuber’s fame 0.345 0.000 Supported
H5a Cultural identity Entertainment 0.321 0.000 Supported
H5b Cultural identity Lifestyle 0.242 0.002 Supported
H5c Cultural identity Education 0.236 0.003 Supported
H5d Cultural identity Comedy 0.347 0.000 Supported
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