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Factors Affecting A Youtubers’ Fame Among Students

Table 4: Summary of hypotheses testing (H4, H4a, H4b, H4c, H4d)

Hypotheses Beta (β) p value Findings
H4 Personality characteristics YouTuber’s fame 0.023 0.754 Not supported
H4a Personality characteristics Entertainment -0.009 0.908 Not supported
H4b Personality characteristics Lifestyle 0.048 0.534 Not supported
H4c Personality characteristics Education 0.035 0.661 Not supported
H4d Personality characteristics Comedy -0.009 0.909 Not supported
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