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Factors Affecting A Youtubers’ Fame Among Students

Table 1: Summary of hypotheses testing (H1, H1a, H1b, H1c, H1d)

Hypotheses Beta (β) p Findings
H1 Ethnic values and beliefs YouTuber’s fame -0.043 0.553 Not supported
H1a Ethnic values and beliefs Entertainment -0.080 0.310 Not supported
H1b Ethnic values and beliefs Lifestyle 0.046 0.544 Not supported
H1c Ethnic values and beliefs Education -0.068 0.380 Not supported
H1d Ethnic values and beliefs Comedy -0.065 0.407 Not supported
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