The impact of dependent variables of non-cash transactions in digital tourism on consumer behavior is of interest to scientists and practitioners in many countries. The purpose of the study was to test the factors of electronic satisfaction when making non-cash transactions based on the model proposed in 2000. The study attempts to validate the electronic satisfaction model for non-cash transactions in the field of digital tourism. Factors that positively affect the implementation of non-cash payments were divided into four categories, defined in previous studies. This research is of an analytical and descriptive type. Primary data obtained from an online survey were used for processing. Correlation and regression analysis was used to test hypotheses. It is shown that convenience, merchandising, site design and financial security play a key role in consumer satisfaction when making non-cash transactions when purchasing goods in e-tourism. The validity of the electronic satisfaction model has been confirmed for Russian digital tourism.
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08 March 2021
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Digital economy, cybersecurity, entrepreneurship, business models, organizational behavior, entrepreneurial behavior, behavioral finance, personnel competencies
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Platov, A. V., Zikirova, S., & Podsevalova, E. (2021). Validation Of The Electronic Satisfaction Model For Non-Cash Transactions In Digital Tourism. In N. Lomakin (Ed.), Finance, Entrepreneurship and Technologies in Digital Economy, vol 103. European Proceedings of Social and Behavioural Sciences (pp. 115-120). European Publisher. https://doi.org/10.15405/epsbs.2021.03.15