Model classification |
Model name |
Explanation |
Model A |
Digital banking brand |
Classic banks with a large number of business processes that use attempts to transfer to an advanced consumer by introducing new brands with unique offers and products. |
Model B |
Bank with digital channels |
Banks that aim to improve user experience using the back office and licenses of existing banks by reselling their products through a more user-friendly interface. |
Model C |
Digital branch of a bank |
Banks creating a separate organization with a more flexible and modular software and hardware part of the service due to the fact that their systems are too inert to start a digital bank. |