| Author |
Objectives |
Research methods |
Co-creation practices |
| Kjellberg and Helgesson (2007) |
Proposed a conceptual model to present markets as the ongoing results of practices. |
Conceptual |
Exchange, Representational, Normalizing practices |
| Skålén, Pace, and Cova (2015) |
Examining the nature of successful and unsuccessful VCC processes among firms and brand communities |
Netnographic study |
Provision, RepresentationalManagement and organizational practices |
| Russo‐Spena, Gummesson, and Mele (2012) |
Examining innovation as process of co-creation |
Netnographic research |
Co-ideation, Co-evaluation, Co-designCo-test, Co-launch |
| Marcos-Cuevas et al. (2016) |
Examining the influence of practices and underlying capabilities to realize the value in B2B systems. |
Case study |
Linking, Materializing, Institutionalizing |
| Cova, Pace, and Skålén (2015) |
To understand about the engagement of customers without paying |
Netnographic research |
Interacting practicesIdentity practicesOrganizing practices |
| Luo et al. (2015) |
Examining the impact of value co-creation practices on consumer-brand and consumer-other consumers’ relationships, as well as, community commitment and brand loyalty. |
Quantitative study |
Social networking, Community engagement, Impression management, Brand use practices |
