European Proceedings Logo

Measuring The Social Media Engagement Dimensions Of Modest Fashion Industry In Malaysia

Table 4:

Estimates
Busage <--- SocMedia .608
SocPresence <--- SocMedia .763
SBrandEngag <--- SocMedia .637
EWOM <--- SocMedia .855
SMBUI4 <--- BUsage .552
SMBUI3 <--- BUsage .741
SMBUI2 <--- BUsage .787
SMBUI1 <--- BUsage .703
SMSP5 <--- SocPresence .649
SMSP6 <--- SocPresence .571
SMSP7 <--- SocPresence .655
SMSP9 <--- SocPresence .752
SMSP10 <--- SocPresence .696
SMSP11 <--- SocPresence .651
SMSP12 <--- SocPresence .639
SMEWM16 <--- EWOM .668
SMEWM15 <--- EWOM .905
SMEWM14 <--- EWOM .814
SMEWM13 <--- EWOM .675
SMSBE17 <--- SBrandEngag .564
SMSBE18 <--- SBrandEngag .847
SMSBE19 <--- SBrandEngag .845
SMSBE20 <--- SBrandEngag .833
SMSBE21 <--- SBrandEngag .723
< Back to article

We care about your privacy

We use cookies or similar technologies to access personal data, including page visits and your IP address. We use this information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. You can find out more in our privacy policy and cookie policy and manage the choices available to you at any time by going to ‘Privacy settings’ at the bottom of any page.

Manage My Preferences

You have control over your personal data. For more detailed information about your personal data, please see our Privacy Policy and Cookie Policy.

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

Third-party advertising and social media cookies are used to
(1) deliver advertisements more relevant to you and your interests;
(2) limit the number of times you see an advertisement;
(3) help measure the effectiveness of the advertising campaign; and
(4) understand people’s behavior after they view an advertisement.
They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.