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Measuring The Social Media Engagement Dimensions Of Modest Fashion Industry In Malaysia

Table 3:

Estimate S.E. C.R. P Label
BUsage <--- SocMedia 1.000
SocPresence <--- SocMedia 1.634 .242 6.750 *** par_17
SBrandEngag <--- SocMedia 1.238 .200 6.186 *** par_18
EWOM <--- SocMedia 1.780 .258 6.895 *** par_19
SMBUI4 <--- Busage 1.000
SMBUI3 <--- Busage 1.239 .125 9.906 *** par_1
SMBUI2 <--- Busage 1.396 .138 10.143 *** par_2
SMBUI1 <--- Busage 1.346 .139 9.653 *** par_3
SMSP5 <--- SocPresence 1.000
SMSP6 <--- SocPresence .760 .077 9.865 *** par_4
SMSP7 <--- SocPresence .882 .080 11.070 *** par_5
SMSP9 <--- SocPresence 1.048 .085 12.338 *** par_6
SMSP10 <--- SocPresence 1.066 .092 11.625 *** par_7
SMSP11 <--- SocPresence 1.042 .095 11.014 *** par_8
SMSP12 <--- SocPresence 1.002 .092 10.846 *** par_9
SMEWM16 <--- EWOM 1.000
SMEWM15 <--- EWOM 1.299 .087 14.998 *** par_10
SMEWM14 <--- EWOM 1.134 .081 14.065 *** par_11
SMEWM13 <--- EWOM .939 .078 12.004 *** par_12
SMSBE17 <--- SbrandEngag 1.000
SMSBE18 <--- SbrandEngag 1.480 .126 11.765 *** par_13
SMSBE19 <--- SbrandEngag 1.507 .128 11.750 *** par_14
SMSBE20 <--- SbrandEngag 1.469 .126 11.668 *** par_15
SMSBE21 <--- SbrandEngag 1.219 .113 10.770 *** par_16
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