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Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies

Table 2:

Construct/Hypothesis Results Brand equity Decision
Environmental CSR (H1) Correlation coefficientSig. (2-tailed) .243*.020 Supported
Community CSR (H2) Correlation coefficientSig. (2-tailed) .407**.000 Supported
Workplace CSR (H3) Correlation coefficientSig. (2-tailed) .409**.000 Supported
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