Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies
Table 2:
Construct/Hypothesis | Results | Brand equity | Decision |
Environmental CSR (H1) | Correlation coefficientSig. (2-tailed) | .243*.020 | Supported |
Community CSR (H2) | Correlation coefficientSig. (2-tailed) | .407**.000 | Supported |
Workplace CSR (H3) | Correlation coefficientSig. (2-tailed) | .409**.000 | Supported |