| Variables |
Mean |
Standard deviation |
Internal consistency reliability coefficient |
| Online Review Elements |
3.58 |
|
0.841 |
| Reviews are convincing |
3.64 |
0.836 |
|
| Reviews are strong |
3.55 |
0.952 |
|
| Reviews are good |
3.86 |
0.822 |
|
| Reviews emphasize the positive aspects of the destination |
3.89 |
1.043 |
|
| Reviews emphasize positive opinions on the destination |
3.79 |
0.965 |
|
| Reviews relate to the positive and negative aspects of the destination |
3.74 |
1,147 |
|
| Opinions published online are not controversial |
3.45 |
1.028 |
|
| Opinions published online are similar to each other |
3.23 |
0.945 |
|
| Reviewers expressed similar views on the destination |
3.41 |
0.895 |
|
| Review authors had a similar experience in destination |
3.41 |
1.069 |
|
| Attitude to reputation by the user |
3.67 |
|
0.874 |
| I want to understand the online reputation of a destination in general |
3.89 |
1.105 |
|
| I want to know what aspects of the destination have a negative online reputation |
3.65 |
1.174 |
|
| I want to understand if users have a general opinion about the destination |
3.86 |
1.063 |
|
| I want to know if the destination has provided travelers with what I would like to receive |
3.85 |
1.168 |
|
| I want to determine the prevailing opinion published on social networks |
3.73 |
1.209 |
|
| I want to find content that is different from the prevailing opinion expressed on social networks |
3.78 |
1.349 |
|
| Trust in social networks |
3.55 |
|
0.854 |
| The comments of other travelers are generally reliable |
3.64 |
0.973 |
|
| Other travelers reviews are in good faith |
3.43 |
0.973 |
|
| Reviews from other travelers are a reliable source of tourist information |
3.71 |
0.996 |
|
| The reviews, ratings and comments of other travelers are more truthful than the ratings presented in official sources |
3.67 |
1.085 |
|
| Opinions are credible |
3.37 |
0.895 |
|
| Opinions are diverse |
3.55 |
0.933 |
|
| Decision making |
3.61 |
|
0.688 |
| Social media reviews are useful for making the right decision |
3.56 |
1.074 |
|
| Other people recommended me which destination to choose |
3.55 |
1.089 |
|
| A choice of the destination is made by a friend or family member |
2.96 |
1.164 |
|
| Members of the group I usually travel with agreed on my choice of destination |
3.88 |
0.933 |
|
| I’m going to the destination because everyone goes to this place |
2.42 |
1.274 |
|
| Attractive nature is the determining condition for choosing a destination |
3.78 |
1.053 |
|
| Climate is a determining factor when choosing a destination |
3.85 |
1.112 |
|
| I can find many activities at the destination |
3.89 |
0.975 |
|
| A trip to a destination will probably improve my health |
4.11 |
0.949 |
|
| A destination might be a good place to relax. |
4.10 |
0.947 |
|
| Demand conditions |
3.71 |
|
|
| The destination is popular all over the world. |
3.54 |
1.176 |
0.808 |
| Destination online image leaves a positive impression |
3.78 |
0.896 |
|
| Destination is attractive |
4.17 |
0.789 |
|
| Destination has a positive image |
4.17 |
0.819 |
|
| Destination offers interesting events |
3.43 |
1.011 |
|
| The destination provides high quality services |
3.63 |
0.978 |
|
| Destination is well advertised |
3.19 |
0.954 |
|
| Being in a destination seems safe |
3.87 |
0.838 |
|
| Staying at a destination is not expensive |
3.32 |
1.121 |
|
| Easy to get to the destination |
3.89 |
1.021 |
|
| Total |
3.87 |
– |
|
