| Terminological units |
The source field |
The original meaning |
The meaning in PR |
| Embargo |
International commerce, politics, IR, Economics |
The exclusion of commerce (division of trade) and trade with a certain country, in order to isolate it and to put its government into a difficult internal situation, given that the effects of the embargo are often able to make its economy suffer from the initiative. |
A restriction of PR activities and campaign. |
| Cartouche |
Computer technologies, Arts and Architecture |
A gun cartridge;An architectural element. |
An illustrative element of a building to serve as a means of advertising or promotion. |
| Communicator |
Electronics |
A device to facilitate communication akin to a portable telephone. |
Someone who is able to talk about their ideas and emotions in a way that other people understand. |
| Consumerism |
Social Studies, Economics |
The general trend in society indicating the increasing consumption. |
The promotion of consumers’ interests. |
