Man In Everyday Life: Individual Context


The concepts and origins of the development of the psychology of everyday life are considered. The necessity of consciousness and structuring of its subject and field of study in the framework of psychological science is proved. The individual qualities that are manifested in the psychology of everyday life are analyzed. The connection of everyday life with synergetic processes and psychodynamic qualities is shown. The role of everyday life in the coordination of the world-image and self-image in a crisis situation (social and personal) and small, but constant changes of the norms, values and standards of the surrounding world is revealed. The concepts of transitive and digital everyday life are introduced, which are especially relevant for modern youth. This new form of daily life occurs in various online communities of FB, VKontakte, Instagram, Twitter, Telegram. So everyday life now include not only new names, but also new forms of interaction with the world, with others, with one-self. The role of art and cultural capital in the individualization of everyday life is shown. Everyday life from the perspective of psychology plays a role not only in the individualization of everyday life, but also in its transition to being, becoming a synergistic support for the individualization of being and the expression of existence. Various lifestyles in everyday life are described and their connection with the individuality of a person is analyzed.

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Publication Date

15 November 2020

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European Publisher



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1st Edition




Psychology, personality, virtual, personality psychology, identity, virtual identity, digital space

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Martsinkovskaya, T., Balashova, E., & Poleva, N. (2020). Man In Everyday Life: Individual Context. In T. Martsinkovskaya, & V. Orestova (Eds.), Psychology of Personality: Real and Virtual Context, vol 94. European Proceedings of Social and Behavioural Sciences (pp. 459-466). European Publisher.