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Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia

Table 2:

Brands Categories
Brand Awareness Corporate Social Responsibility Customer Service Engagement Product Awareness Promotional Seasonal Contest Total Frequencies Average post per month
%%nnWatsons 255 0 36 74 106 79 9 25 584 255/30
43.66 0 6.16 12.67 18.15 13.53 1.54 4.29 100 ~8-9
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