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Unethical Sales Practices Under The Islamic Marketing Framework: A Narrative Analysis

Table 2:

Evaluative devices categories Narrative about Mr. T Expected markers/ Islamic perspective
Psychological states No worries Hiding Facts
Affective expression -your car-especially for you Tactic to please the customer
Cognitive expressions Nothing to worry about Misrepresentation
Speech Must have been a typing mistake Perceived deception
Intensifiers -It still makes it-Yes, it’s 2013/14 Misinformation
Causal connectors That’s why the sound of the fan belt Hiding facts
Negations and hedges Not for two days, not for two hours even Responsibility of the product
Qualifiers Yeah, trust me Misinformation
Metaphors and sayings We don’t know how you drive Responsibility of the product
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