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Unethical Sales Practices Under The Islamic Marketing Framework: A Narrative Analysis

Table 1:

Plot Elements Showroom narrative
Setting At a showroom
Character- Primary First person narratorOther character (Salesperson Mr. T)
Initiating action No worries, I will fix it for you before selling
Complicating action It must have been a typing mistake
High Point (Climax) Once you are out (of this showroom) the car is yours
Resolution strategy Hatchback is not good as it is small, not good for family.…it is good if you are single
Resolution/ Ending I should come there for a test drive and negotiate there
Coda Driving again all the way for a test drive would mean that I will fall for it.
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