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Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Table 3:

No Relationship Beta Std. Error t-value Confidence Interval (BC) p-value Decision
LL UL
H4 Perceived Quality -> Perceived Value -> Propensity 0.129 0.039 3.282** 0.061 0.215 0.001 Supported
H5 Perceived Risks-> Perceived Value -> Propensity 0.019 0.013 1.511 -0.001 0.050 0.131 Not supported
H6 Store Image -> Perceived Value -> Propensity 0.043 0.019 2.295* 0.014 0.090 0.022 Supported
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