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Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Table 2:

Hypothesis Relationship Path coefficients Std. Error t-value p-value Decision
H 1 Perceived quality-> Propensity .563 .052 10.880 <.001 Supported
H 2 Perceived risks->Propensity .085 .048 1.781 .075 Not supported
H 3 Store image->Propensity .190 .060 3.166 .002 Supported
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