Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)
Table 1:
Variable | No. of items | AVE | CR | Cronbach’s Alpha |
Store Image | 5 | .593 | .879 | .827 |
Perceived Product Quality | 6 | .643 | .877 | .812 |
Perceived Risks | 5 | .671 | .911 | .878 |
Perceived Value | 3 | .743 | .897 | .828 |
Propensity to Purchase PLBs | 3 | .894 | .944 | .881 |