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Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)

Table 1:

Variable No. of items AVE CR Cronbach’s Alpha
Store Image 5 .593 .879 .827
Perceived Product Quality 6 .643 .877 .812
Perceived Risks 5 .671 .911 .878
Perceived Value 3 .743 .897 .828
Propensity to Purchase PLBs 3 .894 .944 .881
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