Clustering Of Indonesian Young Millennial Consumers Based On Green Values
Table 5:
|
N |
Mean |
Std. Deviation |
Std. Error |
|
|
|
|
|
| Green behavior |
1 |
104 |
4.2871 |
.51509 |
.05051 |
|
2 |
83 |
4.8892 |
.51703 |
.05675 |
|
3 |
48 |
3.7146 |
.58745 |
.08479 |
|
Total |
235 |
4.3828 |
.68293 |
.04455 |
| Altruism |
1 |
104 |
3.0097 |
.55618 |
.05454 |
|
2 |
83 |
3.2850 |
.76701 |
.08419 |
|
3 |
48 |
2.9256 |
.45652 |
.06589 |
|
Total |
235 |
3.0897 |
.63724 |
.04157 |
| Materialism |
1 |
104 |
3.7404 |
.68341 |
.06701 |
|
2 |
83 |
3.7612 |
.77812 |
.08541 |
|
3 |
48 |
3.7348 |
.52133 |
.07525 |
|
Total |
235 |
3.7466 |
.68736 |
.04484 |
| Prosocial Attitude |
1 |
104 |
4.7067 |
.70958 |
.06958 |
|
2 |
83 |
5.2341 |
.55526 |
.06095 |
|
3 |
48 |
4.3819 |
.67281 |
.09711 |
|
Total |
235 |
4.8267 |
.72557 |
.04733 |
| ANOVA |
|
Sum of Squares |
df |
Mean Square |
F |
Sig. |
| Green behavior |
Between Groups |
43.667 |
2 |
21.833 |
77.371 |
.000 |
| Within Groups |
65.468 |
232 |
.282 |
|
|
| Total |
109.135 |
234 |
|
|
|
| Altruism |
Between Groups |
5.124 |
2 |
2.562 |
6.612 |
.002 |
| Within Groups |
89.898 |
232 |
.387 |
|
|
| Total |
95.022 |
234 |
|
|
|
| Materialism |
Between Groups |
.028 |
2 |
.014 |
.030 |
.971 |
| Within Groups |
110.528 |
232 |
.476 |
|
|
| Total |
110.557 |
234 |
|
|
|
| Prosocial attitude |
Between Groups |
24.770 |
2 |
12.385 |
29.195 |
.000 |
| Within Groups |
98.418 |
232 |
.424 |
|
|
| Total |
123.188 |
234 |
|
|
|
< Back to article
