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Clustering Of Indonesian Young Millennial Consumers Based On Green Values

Table 4:

Green values Cluster 1Mean Cluster 2Mean Cluster 3Mean F
It is important for me that the products I use do not damage the environment 4.71 5.39 4.08 52.605*
I consider the potential environmental impact of my actions when making many decisions 4.61 5.22 3.60 91.402*
My buying habits are influenced by my concern for the environment 4.20 4.99 3.00 120.643*
I am worried about wasting the resources of our planet 4.63 5.35 3.46 96.239*
I describe myself as a person who is environmentally responsible 4.19 5.16 3.08 162.960*
I am willing to be uncomfortable, to take actions that are more environmentally friendly 3.88 5.16 3.33 94.383*
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