Types of communication |
Functionality of Communication Flows |
Vertical transmission |
from administration to ordinary members, from ordinary members to administration |
Horizontal transmission |
peer exchange of views between equal members |
External transmission |
messages related to crossing the conditional border of the organization: presentations, press conferences, press releases, intercultural contacts |
“Grapevine” communication |
messages transmitted through the “grapevine” live their own lives and affect personal and social motivation |