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Assessment Of Tour Operators Competitiveness Based On Innovative Pricing Strategies

Table 2:

Tour operatorDirection ANEX Tour Coral Travel TUI Russia Pegasus Touristik Biblio Globe TEZ Tour Sunmar Mouzenidis Travel
Turkey 10 9 8 8 7 6 5 –
Greece 5 7 6 5 8 9 – 10
Spain 10 10 8 6 7 9 7 –
Total summary ratings 25 26 22 19 22 24 12 10
Relative ratings for collaboration preferences, K1 0.96 1 0.85 0.73 0.85 0.92 0.46 0.38
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