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Russian Classic Literature In Modern Advertisement

Table 1:

№ Year Company Author Way of Appeal Advert Type
1 2018 The Toyota Fortuner 2018 Yevgeny Yevtushenko Quotation of a poem “Ne nadoboyatsya” (Don’t be afraid) Commercial
2 2016 “Maisky” tea Alexander Pushkin Quote from “Eugene Onegin”, visual image of the poet Commercial
3 2015 “Maisky” tea Alexander Pushkin Visual image Commercial
4 2014 Mercedes-Benz Mikhail Lermontov Quote, symbol (rebellious wanderer, searching for the storm) Commercial
5 2014 “Maisky” tea Alexander Pushkin,Leo Tolstoy Quote, symbol – ball (dance party), music from the film «War and Peace» (1967) Commercial
6 2014 Google Chrome(web browser) Osip Mandelstam,Marina Tsvetaeva,Bella Akhmadulina Quote, Visual image of the author Commercial
7 2014 Rossiysky Kredit (bank) Vladimir Mayakovsky Style of text presentation, stylization Outdoor advertising
8 2013 Social advertising against book piracy Anton Chekhov,Maxim Gorky,Leo Tolstoy,Fyodor Dostoevsky Portraits of the authors, their bio and hobbies Posters
9 2012 Social advertising– Read out Alexander Pushkin,Leo Tolstoy,Anton Chekhov Portraits of the authors Posters
10 2011 Bookshops “100 thousand books” Ernest Hemingway,Charlotte Brontë, Et al. Quote Printing on merchandize
11 2011 “Baltika” beer Mikhail Lermontov,Alexander Pushkin Quote Commercial
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