Platforms (Systems) of Mass Media/SMM |
Organizational level |
Type of message |
Peculiarities of communication activities |
SMM-IPrimitive people |
I = We Receiver- ReceiverCarnival |
Proto-message |
Proto-communications |
SMM-IIMiddle ages |
I > We |
Church service, Meeting |
Word of Mouth |
SMM-IIIInvention of printing machine |
Sender – Message - Receiver |
Book - news paper |
Number of copies |
SMM-IV |
Radio, TV Senders- Messages- Receivers |
Film |
Electric signal |
SMM-VInternet WEB 2.0Social Network services |
I=WeSenders- Receivers |
Convergence -"Carnival" in Social NetworkDigital Globalization |
Individualized information |