| Direction |
Definition |
| 1 |
2 |
| Work with big corporate charities |
Attracting donations from non-profit corporate partners. Work with large donors implies a high level of personal responsibility of a non-profit organization to partners. The main objective of this direction is building long-term relationships with partners (Charities Aid Foundation, 2016). |
| Organization of collecting private donations |
Attracting donations from individuals who share the values of a non-profit organization. A characteristic feature of this direction and the main task is the organization of mass donations that provide a high level of income to a non-profit organization for the implementation of social initiatives. |
| Organization of charity auctions |
Attraction to the partnership of philanthropists participating in the activities of a non-profit organization is not due to direct funding, but through the transfer of values, which are subsequently presented for public sale (Blackbaud Institute, 2017). |
| Participation in grant competitions |
Attraction of non-profit organization funds from international, state regional, as well as private foundations and other social institutions. A characteristic feature of this direction is the need for high quality social initiatives for which funds are allocated from these institutions. |
| Crowdfunding and crowdsourcing |
Attraction of financial and labor resources in specialized, as a rule, network sites. One of the forms of implementation of this direction is the organization in volunteering, as well as attracting professionals to perform certain work that requires high qualification free of charge (in foreign practice this form was given the name pro bono). |
| Cobranding |
Mutually beneficial cooperation with commercial organizations that share the values of fundraisers. The main result for commercial partners in the implementation of this direction is the association of consumers in this commercial organization with the activities carried out by a non-profit organization (Pinho & Macedo, 2008). |
| Endowment |
Organization of raising funds in the target capital. This capital is transferred to the trust management of a specialized organization that is a licensed entity in the financial market. By law, the body of capital is inviolable. Only income from trust management of the target capital is used to finance the organization’s projects. |
