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Cognitive Marketing Research On Biofeedback Basis For Enhancing Students Skills

Table 1:

Experiment Affecti-vity, emotions’ intensity Intensity of psycholo-gical reaction Pragmatism, reality of thinking Neuroticism, risk of actual psycho-traumatizing emotions Emotional intempe-rance, balance “Myself-Others” Mania, current excitement
Control group, pretest 14,83 13,55 16,11 7,16 5,38 12,44
Control group, posttest 16,94 7,72 10,66 7,94 2,58 5,52
Experimental group, pretest 14,69 14,53 16,38 8,30 6,62 12,67
Experimental group, posttest 17,61 12,15 3,46 11,69 3,34 6,45
Reference value 4,8 7,6 6,3 8,1 1 1,1
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