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Marketing Opportunity Of Social Networks

Table 1:

Economy sector Characteristics in % in social networks
vkontakte Facebook Twitter The average of the three social networks
Banking, insurance, investment 46,2 57,7 57,7 53,8
Telecommunication, media 33,3 66,7 66,7 55,6
Retailing 42,9 53,6 35,7 44,0
Food industry, pharmacy 16,7 38,9 38,9 31,5
Energetic, housing and communal services 22,2 38,9 27,8 29,6
Chemical industry 7,1 35,7 35,7 26,2
Transport 23,5 35,3 17,6 25,5
Metallurgy 11,8 35,3 29,4 25,5
Building, engineering 21,1 26,3 26,3 24,6
Machinery 14,3 25,0 21,4 20,2
Mining 4,3 21,7 17,4 14,5
Distribution trade 7,7 11,5 15,4 11,5
Agriculture and forestry, printing industry 0,0 0,0 0,0 0,0
Research wide (N=249) 20,9 34,9 30,1 28,6
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