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Social Networking Culture: Structural And Dynamic Aspects

Table 1:

Levels of analysis Functions
Establishment of cultural space Formation of network sociality Formation of a specific discourse
Value-normative Ideologemes and myths of mass-produced culture of social networks Networking community patterns Opposing values of official paradigm and popular culture
Pragmatic Creation, distribution and consumption of social media outputs Networking – building network links with other community members Artistic, ideological protest
Denotative Tangible artefacts of social networking culture: memes, pranks, demotivators, comics, advices Community activities, online flash mobs, etc., sharing, challenging, streaming, games and augmented and virtual reality Affirmative and nihilistic texts that undermine the credibility of official discourse
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