| Advantages |
Disadvantages |
| Low expenses, high turnover of funds, small start-up capital |
Lack of their own working capital, difficulties in raising funds and obtaining loans |
| Quick adaptation to external conditions, high adaptability to market changes |
Unstable situation on the market, a high level of risk |
| Great opportunity to realize their own ideas and abilities (creative self-realization), independence |
Incompetence of managers, lack of planning and marketing research |
| High efficiency |
Poor returns, limited prospects for growth |
