| Parameters |
Small businesses |
Medium businesses |
Large businesses |
| Target orientation |
Survival, employment(for more mature subjects - growth) |
Survival, growth, development |
Profit maximization, sustainable development, growth, capital accumulation |
| Degree of flexibility |
High |
Average |
Low |
| Labour relations |
Vulnerability of labor. Focus on family production units. |
Protection of workplaces by the system of labor relations, agreements, trade unions |
| Attraction and use of resources |
Mostly, family and locals |
Active use of external resources |
| Attitude to external environment, official institutions |
Avoiding open clashes with the state |
Active use of official instruments, protection of own interests |
| Planning activities |
No marketing research, short-term planning |
Irregular planning, non-systematic marketing research |
Long-term planning |
